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MC Nutraceuticals | Golden, CO | April 2024 – February 2025

Designed and implemented automated email nurturing flows that re-engaged dormant leads and drove measurable increases in engagement and sample requests.
Collaborated with sales & marketing teams to develop content-driven campaigns focused on lead engagement and retention.
Trained and coached sales staff on CRM best practices, increasing tool adoption, improving conversion rates, and reducing manual entry.
Automated key sales and marketing touchpoints—including lead routing, follow-ups, and task management—boosting productivity and customer responsiveness.

MC Nutraceuticals | Golden, CO | April 2023 – April 2024

Developed and maintained high-performing outbound campaigns using tools like LinkedIn Sales Navigator and ZoomInfo, consistently exceeding lead engagement benchmarks.
Created segmented lead lists and crafted personalized outreach sequences that achieved a 10% cold-to-qualified conversion rate.
Optimized CRM workflows for content-based lead nurturing, tracking interactions to improve funnel progression and engagement.
Partnered with sales and marketing to refine lead scoring models and qualification processes for a more targeted, data-driven strategy.

E.F. Gap Year | Denver, CO | October 2022 – January 2023

Managed email communications and automation flows to ensure a seamless post-booking experience for customers.
Coordinated closely with marketing to craft content and documents that supported the customer journey and sales enablement.
Streamlined internal documentation and sales tools using Microsoft SharePoint to increase team efficiency and alignment.

E.F. Gap Year | Denver, CO | September 2021 – October 2022

Created and optimized Salesforce reports and campaigns to support customer outreach and pipeline tracking.
Contributed to the development of automated workflows for lead follow-up and pre-qualification, improving response rates.
Coordinated and promoted weekly webinars to engage leads and support content marketing goals.
Qualified inbound and outbound leads through multi-channel communication, nurturing interest and preparing prospects for conversion.